We are an independent Cycle dealer in Lichfield, Staffordshire. Situated in the bus station in this historic cathedral city, we opened our shop in April 2009. As cyclists ourselves, we believe we have the passion and desire to make sure everyone is happy on two wheels!
We started our store journey as part of the Raleigh Cyclelife network, and as such we are able to offer the full range of Raleigh bikes and accessories. As we have grown as a business, and our customer base has expanded, we have developed our range of bikes and accessories to satisfy all – bike brands stocked now include Diamondback, Focus, Haibike, Tifosi and more manufacturers are being added all the time.
We pride ourselves on our personal service, and attention to detail when finding the right bike for you. Whether you are young or old, expert or novice, adventurous or sedate, we will help you to choose the right bike for your needs, and ensure that it is the right size too. Our aim is to show everyone how much pleasure it is to ‘get on your bike!’
We have over 80 bikes on display, with more in stock and readily available, ranging from toddlers trikes to tandems, full range of children’s bikes, bmx, town and country, all terrain and mountain bikes, and a full range of road bikes for all riders – right through from beginner to serious competitor.
Parts and accessories are readily available throughout the store, brands such as Altura, Polaris, Lusso and Moa for clothing, Campagnola, Shimano, Sram, Cycleops, Stans, Camelback, Motorex, Muc Off, Moon and many many more. If we don’t have an item in stock when you call in, we can normally get a very prompt delivery from our suppliers.
We have been heavily involved with Lichfield District Council in supporting and helping to run the ‘Cycle Rides for All’, a community ride which takes place once a month from March to September, on the last Sunday of the month, and has grown in numbers over the last four year’s. Further details of this year’s program of rides will be available shortly – see our website for updates.
Also, we have our very own FREEDOM RIDERS – a group of like minded cycling friends, and we ride from the shop every Tuesday evening at 6pm – this is a road bike ride, normally between 20-30 miles at a steady (ish) pace. We organise a number rides throughout the year, culminating in the Freedom 69er – a 69 mile ride, normally in September which we raise funds for Charity, last year raising over £400 for SSAFA the forces charity.
This years planned rides so far are the March Den Engel run, a steady ride up to Leek on Saturday 22nd, stay over for a meal and drink, followed by a longer ride back on Sunday 23rd. On August bank holiday, we will be leaving the shop in Lichfield at Midnight for a ride through to Barmouth – arriving on the sea-front in the morning – once you’ve done this one, you’ll want to do it again! And of course the Freedom 69er in September.
Our servicing is carried out by Cytech qualified technicians, and we repair all makes and models of bike. We are happy to quote on any service or repair job that you are contemplating. Complete rebuilds, refurbishments, wheel builds, standard and special services, even replacing inner tubes!
As we are celebrating our 5th birthday in April, we will offer a 10% discount off parts and accessories to any customer bringing this copy of Recommended magazine with them when visiting the store.
The Bus Station, Birmingham Road, Lichfield, Staffordshire, WS13 6HU 01543 411633
This article appears in Lichfield Recommended Magazine, a free publication delivered to homes and businesses in Lichfiled and surrounding areas.