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Does your advert pass the Think Big test?

If you are looking to advertise your business inSutton Coldfieldthere are a few rules that you really should follow, over the coming months Think Big Publishing will be providing tips on how to advertise your business and grab the attention of theSutton Coldfieldpublic.

What do you think the most important part of your advertisement is?  Your telephone number?  Your address?

 What stands out in your advertisements ?  If it’s your company name or logo ?

The most important thing is THE HEADLINE!!

Without an attention grabbing headline it won’t matter much how great your business or latest offer is as few will ever read it.

Think Big Tip :The main objective of a headline is to get the reader to read the first paragraph of your Sutton Coldfield advertisement. Your headline should be big, bold, and easy to read.  But more importantly, it must entice the reader to read on.

“HEADLINE TEST”

How do you know you have a powerful headline to attract the Sutton Coldfileld public?

Would people be impressed if they saw your headline in isolation? i.e

“Ace cleaning, great service and hard working  For details,
call 0121 354-0000.

This is pretty uninspiring

How about

“6 Things You Must Know Before employing a cleaner”

 Free Report or advice call  0121 354-0000″.
This works as people are likely to call this number before calling a competitors, they need to know these 6 things before they appoint anyone!

Another advertising tip is to arouse curiosity. 

I.e “What Your financial advisor Doesn’t Want You To Know”

 Use powerful attention-grabbing words.

ie Guaranteed, New, Now, Warning

Example:   “WARNING: Credit Card Users ARE Paying To Much”

Richard Barnes director of Think Big Publishing Ltd , publisher of Sutton Coldfield magazines Walmley Pages and Recommended magazine.

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