Fantastic news is we have had such a great response from the Sutton Coldfield one!!!!!!!!!!!
Can’t wait for the next edition to go out!”
I have noticed a consistent trend in small business advertising habits over the last seven years. Local business owners feel the need to launch advertising campaigns when business is slow or possibly even non-existent. When I suggest they advertise while business is strong they often respond, “it is not a priority at the moment as we are busy this month.” This is a big mistake for many reasons; I have listed 5 reasons which immediately spring to mind below.
5 reasons to advertise even when business is thriving
- You will have the cash flow available to support a new advertising campaign.
- You are more likely to “think outside the box” and be creative rather than advertise out of panic. Creative advertising has a better chance of increasing your brand awareness.
- You will develop a strong customer base which removes the pressure of “this advertising campaign needs to bring in X number of new clients.
- Current customers may have forgotten about other services or products you offer.
- Prospects often need to see you adverts several times before they become a customer.
Your priority should always be to remain at the forefront of a prospective customer’s mind because if you aren’t, someone else is !
With Walmley Pages, Recommended Magazine (Sutton Coldfield), the Great Barr Gazette (Great Barr) and Recommended online (Sutton Coldfield) we have a quite a few low cost options to keep local businesses in the public eye and increase brand awareness.
For the past couple of weeks the media has been dominated by stories about the hacking scandal. Of course, this story is all about the illegal hacking of voicemail on mobile phones rather than computers or websites, but that isn’t to say that hacking websites isn’t a major issue at the moment. In fact, as part of the phone hacking scandal, the Sun’s website was hacked and a false story about Rupert Murdoch being found dead was planted on the site.
Of far more significance is the hacking of the Sony PlayStation site a few months ago in which the account details of over 100 million users were taken. More alarmingly, thousands of credit card details were also allegedly stolen. At the same time, one of the CIA websites was hacked as was that of SOCA, the Serious Organised Crime Agency. The question is should Sutton Coldfield residents be worried?
On the face of it, there are serious grounds for concern. Millions of us use internet banking and, with the unstoppable growth of online shopping, there are countless online credit and debit card transactions every day. Surely, if it is so simple to hack into commercial websites, we are at constant risk of having our money stolen. In reality there is no reason to panic. The first thing to consider is the motivation of the people doing the hacking. Most of the large scale attacks reported in the news recently have been performed by a group called Anonymous, a loose alliance of hackers located all over the globe. In the past couple of years a faction of Anonymous called LulzSec has emerged; LulzSec claimed responsibility for the Sony attack, hacking the Sun website and several others besides. The hackers’ aims are political rather than criminal; invariably they are targeting the organisation that owns the website rather than its customers.
The next issue is the level of security on the websites that are targeted. Sony was hacked by means of an SQL attack, a fairly unsophisticated technique that has been around for years. To have credit card details stored on a site with such a low level of security is not going to inspire a lot of confidence but Sony argue that the primary purpose of the PlayStation site is to enable users to play games against each other, not to conduct ecommerce. Internet banking has an extremely high level of security. As well as username and password protection there is usually a one time code security device and, in addition, most banks also provide free anti fraud software to stop the baddies getting their hands on your hard earned loot. Ecommerce sites are similarly secure. As long as there is a padlock sign to the right of the URL bar you can be confident that the site is pretty much un-hackable. Once again, most banks and credit card companies offer additional security software; Capital One, the credit card provider, is currently working on security software that will be future proof for the next twenty years.
Of course, if someone can steal your card details without your knowledge, from the Sony PlayStation website for instance, they could potentially use your card to buy goods and services online. First they would have to get through the anti fraud security and, even then, the liability for any losses would lie with your bank or card provider. The greatest danger still lies in fisching, sending fraudulent emails to get Sutton Coldfield residents to provide their account details. Remember, no bank or card provider will ever send an email asking for your logon details. The only people who are really at risk from the hackers are the owners of the websites who may well not want their dirty laundry aired in public as Wikileaks is prone to do. It is little surprise that Anonymous and Wikileaks are closely aligned.
Mexico is a collision of different civilisations and their traditions. From the Aztec Mayan Ruins and Colonial towns to Spanish oriented music and dance, you will definitely get value for money when it comes to Mexican culture. Cancún has transformed over the years from a small fishing town to Mexico’s most renowned visitor destination since Acapulco. It boasts searing sunshine, white beaches, Margaritas, Tequila and Pina Coladas! Although it is a sunbather’s paradise, I was venturing to a part of Mexico that promised to have retained its authentic feel whilst still attracting the tourists from around the world, including Sutton Coldfield.
Playa del Carmen has kept its buildings almost all ‘low rise’, retaining the local town feel. Amongst the global brands are boutique hotels like Luna Blue, La Tortuga and Fusion that are well worth a cocktail visit, even if you are staying elsewhere. Despite the resort catering for huge numbers every season, Cancún’s fishing village heritage is still evident and is mirrored heavily in the work produced by a number of artists exhibiting there.
The south of Cancún is much more cosmopolitan, so you really have a style to suit all; however, neither extremity beats the history and architecture of colonial Valladolid. You can even choose from salt and fresh water snorkelling lagoons at Xcaret and Xel Ha, such is the variety on offer. Tempting as it may be to lie on the white beach and roast, I cannot advocate travelling around and exploring enough; within an hour you could be in a fishing village or a cocktail bar and, from there, visit colonial churches and even ancient Aztec ruins.
‘Playa’, as the locals call it, is the perfect place to kick back and relax with a Tequila ‘boom-boom’ (a shot containing Tequila, Grenadine and Lemonade slammed down in front of you) followed by a Pina Colada. The food is abundant and wonderful; hotels usually provide a 24 hour food and drink service but if you are feeling adventurous there is plenty to choose from: La Cueva del Chango has a fabulous outdoor jungle setting for the restaurant and Playa Maya serves up a tantalising Octopus Taco!
Aside from the historical exploration, there is an ample selection of organised day trips on offer. We chose one based at a theme park, organised by Xplor, which boasted 2 miles of zip wiring, driving a 4×4 through the jungle and cave rafting. Health and safety is really kept to a minimum so you can get on and have some fun but, just for the record, hitting two trees and a couple of rocks is pushing it when defending your driving ability.
Leaving Mexico, and dreading the eight hour long flight home to Sutton Coldfield, I wondered whether I had forgotten something. The region has variety in a way I have never found in just one country before and its past is so well preserved that you can plainly see each stage of its development. I kept going through in my head the details of each and every temple, town, village, lagoon and beach I had visited but, somehow, it always feels like Mexico has a little bit more tucked away, ready and waiting for your next visit.
Designing and wording your Sutton Coldfield magazine advertisements
Magazine adverts can produce fantastic results especially in nice areas such asSutton Coldfield
But beware magazine advertisement can be difficult to get right
• Your magazine advertisement has to generate a desire to act quickly / immediately!
• Headlines must be creative and pack a punch.
• Your sales message and the product which you are offering has to be clear & concise
• Your advertisement must create a strong desire for the user to call you rather than your competitors
• Create the impression that you are easy to contact, and a nice person to deal with
Does your advert pass the Think Big test?
If you are looking to advertise your business inSutton Coldfieldthere are a few rules that you really should follow, over the coming months Think Big Publishing will be providing tips on how to advertise your business and grab the attention of theSutton Coldfieldpublic.
What do you think the most important part of your advertisement is? Your telephone number? Your address?
What stands out in your advertisements ? If it’s your company name or logo ?
The most important thing is THE HEADLINE!!
Without an attention grabbing headline it won’t matter much how great your business or latest offer is as few will ever read it.
Think Big Tip :The main objective of a headline is to get the reader to read the first paragraph of your Sutton Coldfield advertisement. Your headline should be big, bold, and easy to read. But more importantly, it must entice the reader to read on.
How do you know you have a powerful headline to attract the Sutton Coldfileld public?
Would people be impressed if they saw your headline in isolation? i.e
“Ace cleaning, great service and hard working For details,
call 0121 354-0000.
This is pretty uninspiring
“6 Things You Must Know Before employing a cleaner”
Free Report or advice call 0121 354-0000″.
This works as people are likely to call this number before calling a competitors, they need to know these 6 things before they appoint anyone!
Another advertising tip is to arouse curiosity.
I.e “What Your financial advisor Doesn’t Want You To Know”
Use powerful attention-grabbing words.
ie Guaranteed, New, Now, Warning
Example: “WARNING: Credit Card Users ARE Paying To Much”
Make sure you check out the new Thing Big Website….www.thinkbigpublishing.co.uk