December already, and another merry Christmas is ringing in. Have you started (or finished!) your Christmas shopping. Are you planning a special night out? Or perhaps you are planning a less commercial, more meaningful celebration? Here’s a taster of what Sutton Coldfield has to offer this Christmas.
Christmas gift ideas
The Gracechurch Centre, Sutton Coldfield, under new ownership, will have the usual seasonal cheers with bright lights, late nights and lots of little extras to put pleasure into your gift hunting. It’s open every day and right up to the wire on Christmas Eve – apparently the traditional time for men to start their shopping!
Or for something completely different, start early, on 1st December, at the Sutton Vintage and Arts Fair in the Town Hall. Find unique and quirky Christmas gifts, vintage and handmade clothes and enjoy some festive fun.
Christmas concerts and events
Sutton Coldfield Town Hall plays host to some musical extravaganzas in December including Musical Memories, Past and Present on Friday 6th December, The City of Birmingham Brass Band in concert the following day and two Family Christmas Concerts at 4.15pm and 7.30pm on Sunday 15th December, which promise to be uplifting and heart-warming in equal measure.
Of course, Christmas is not Christmas without panto, but this year the pantomimes are not exactly at Christmas! Snow White runs at the Sutton Arts Theatre until 15th December and Aladdin plays at the Town Hall from 14th January to 19th January 2014.
London comes to Sutton Coldfield
Fancy something a little more highbrow? A quiet revolution has been happening in cinemas across the country, where “as live” screenings of National Theatre and Royal Opera House shows are beating blockbuster films at the box office. The obvious hit for Christmas is the ROH production of Nutcracker on 12th December at 7.15pm, showing at the Empire and a number of other cinemas near Sutton Coldfield. Last year’s Nutcracker beat Skyfall in cinema box office takings!
Whatever your plans, enjoy a happy Christmas in Sutton Coldfield, and here’s hoping that 2014 is your best year ever
This article appears in Sutton Coldfield Recommeded, a local magazine delivered to 40,000 homes and businesses in Sutton Coldfield and surrounding area’s.
I have noticed a consistent trend in small business advertising habits over the last seven years. Local business owners feel the need to launch advertising campaigns when business is slow or possibly even non-existent. When I suggest they advertise while business is strong they often respond, “it is not a priority at the moment as we are busy this month.” This is a big mistake for many reasons; I have listed 5 reasons which immediately spring to mind below.
5 reasons to advertise even when business is thriving
- You will have the cash flow available to support a new advertising campaign.
- You are more likely to “think outside the box” and be creative rather than advertise out of panic. Creative advertising has a better chance of increasing your brand awareness.
- You will develop a strong customer base which removes the pressure of “this advertising campaign needs to bring in X number of new clients.
- Current customers may have forgotten about other services or products you offer.
- Prospects often need to see you adverts several times before they become a customer.
Your priority should always be to remain at the forefront of a prospective customer’s mind because if you aren’t, someone else is !
With Walmley Pages, Recommended Magazine (Sutton Coldfield), the Great Barr Gazette (Great Barr) and Recommended online (Sutton Coldfield) we have a quite a few low cost options to keep local businesses in the public eye and increase brand awareness.
It’s often stated that it’s smart to advertise during a recession. Have you ever wondered why this statement comes up every time the economy suffers? That’s because it’s true!
Advertising during a recession is the right thing to and there’s research top back that up.
A McGraw-Hill study of 600 businesses found businesses that maintained or increased their ad spend saw higher sales growth during a recession and in the years following. In fact, the study found those who maintained or increased their ad budgets experienced a 256% increase in sales compared to those who cut their budgets.
Another study discovered businesses that advertised during a recession saw their market share increase 2.5 times.
And don’t think that waiting until the recession is over to advertise is the correct thing to do, consider the following; a third study revealed 80 percent of the businesses that waited until a post-recession economic expansion to advertise saw no increase in market share. This, of course, is obvious since everyone else began advertising again.
Sadly, I have found that many local businesses do not take these facts to heart. Rather, they keep their fingers crossed, cut the advertising budget and pray. Of course sometimes local business owners run out of money and have no budget. And all the desire in the world to advertise isn’t going to change that sad fact. But if you can consider paying monthly by direct debit rather than in advance then study proves, time and again, advertising in difficult times is the smart thing to do.
Now for the sales pitch. if you want low cost advertising in Sutton Coldfield, Great Barr or North Birmingham then give us a call on 0121 351 6513 so we can show you the benefits of advertising in Recommended Magazine (Sutton Coldfield), Walmley Pages Magazine (Sutton Coldfield), The Great Barr Gazette (Great Barr, Birmingham) or Recommended Online (Sutton Coldfield).
Adding to the sucessful Walmley Pages and Recommended magazines, the latest addition the Great Barr Gazette has been launched. This is a local magazine delivered free to homes in Great Barr. The magazine is full of interesting articles, puzzles and competitions. Delivered every month, the first edition was published in September 2011.
To promote your business in Great Barr, Sutton Coldfield, Walmley or North Birmingham, please call 0121 351 6513.
For the past couple of weeks the media has been dominated by stories about the hacking scandal. Of course, this story is all about the illegal hacking of voicemail on mobile phones rather than computers or websites, but that isn’t to say that hacking websites isn’t a major issue at the moment. In fact, as part of the phone hacking scandal, the Sun’s website was hacked and a false story about Rupert Murdoch being found dead was planted on the site.
Of far more significance is the hacking of the Sony PlayStation site a few months ago in which the account details of over 100 million users were taken. More alarmingly, thousands of credit card details were also allegedly stolen. At the same time, one of the CIA websites was hacked as was that of SOCA, the Serious Organised Crime Agency. The question is should Sutton Coldfield residents be worried?
On the face of it, there are serious grounds for concern. Millions of us use internet banking and, with the unstoppable growth of online shopping, there are countless online credit and debit card transactions every day. Surely, if it is so simple to hack into commercial websites, we are at constant risk of having our money stolen. In reality there is no reason to panic. The first thing to consider is the motivation of the people doing the hacking. Most of the large scale attacks reported in the news recently have been performed by a group called Anonymous, a loose alliance of hackers located all over the globe. In the past couple of years a faction of Anonymous called LulzSec has emerged; LulzSec claimed responsibility for the Sony attack, hacking the Sun website and several others besides. The hackers’ aims are political rather than criminal; invariably they are targeting the organisation that owns the website rather than its customers.
The next issue is the level of security on the websites that are targeted. Sony was hacked by means of an SQL attack, a fairly unsophisticated technique that has been around for years. To have credit card details stored on a site with such a low level of security is not going to inspire a lot of confidence but Sony argue that the primary purpose of the PlayStation site is to enable users to play games against each other, not to conduct ecommerce. Internet banking has an extremely high level of security. As well as username and password protection there is usually a one time code security device and, in addition, most banks also provide free anti fraud software to stop the baddies getting their hands on your hard earned loot. Ecommerce sites are similarly secure. As long as there is a padlock sign to the right of the URL bar you can be confident that the site is pretty much un-hackable. Once again, most banks and credit card companies offer additional security software; Capital One, the credit card provider, is currently working on security software that will be future proof for the next twenty years.
Of course, if someone can steal your card details without your knowledge, from the Sony PlayStation website for instance, they could potentially use your card to buy goods and services online. First they would have to get through the anti fraud security and, even then, the liability for any losses would lie with your bank or card provider. The greatest danger still lies in fisching, sending fraudulent emails to get Sutton Coldfield residents to provide their account details. Remember, no bank or card provider will ever send an email asking for your logon details. The only people who are really at risk from the hackers are the owners of the websites who may well not want their dirty laundry aired in public as Wikileaks is prone to do. It is little surprise that Anonymous and Wikileaks are closely aligned.
Jeeps have always been the American equivalent of the Land Rover, iconic vehicles with a reputation for toughness, off road ability and practicality. The Wrangler rivals the no frills workhorse Land Rover Defender while the Grand Cherokee offers a kind of cut price alternative to a Range Rover though without the build quality, luxury or prestige. The Grand Cherokee in particular has been a steady, if unspectacular, seller over here but has always seemed more at home in its American heartland.
Somewhat belatedly Jeep has seen the writing on the wall for big SUVs and is pushing its Compass crossover heavily at the moment. The Compass has actually been around since 2007 and the original version was notable for its switchable four wheel drive system and one of the ugliest noses ever to be slapped on a car. This new version features heavily revised styling, new engines and a choice of either permanent four wheel drive or front wheel drive. Of course, the whole point of a crossover is that it combines the street presence and elevated driving position of an SUV with the practicality, low running costs and road manners of a family hatch. Will Jeep be able to pull off this trick with the same panache of the Nissan Qashqai and impress motorists in Sutton Coldfield?
Straightaway, I have to say that the styling is a huge improvement on what went before. The chunky grill and headlights blend nicely with the squared off flared wheel arches and the sharp lines of the bodywork to deliver a pleasing combination of chunky offroader and crisp contemporary styling. Step inside and there is plenty of room for five adults on comfortable (leather in the case of my test car) seats. Put the back seats down and you get a load area the size of a small van. There’s plenty of kit as standard too but the fit and finish of the interior feels fragile, the plastics are hard and shiny and I didn’t feel any confidence that the switchgear would still be working properly in a couple of year’s time. All pretty much what you would expect from Jeep then!
Jeep offer a pair of petrol engines with the Compass or a 2.2 litre diesel sourced from Mercedes. The two wheel drive version kicks out 134bhp but the 4×4 has 161bhp as standard. The engine is nicely refined and gives you all the grunt you need with a respectable 125mph top whack and a sub 10 second 0-62 time. I managed 42mpg as well, not bad for a car like this. Although I didn’t take it off road I’ve no reason to doubt that it would acquit itself well in the mucky stuff. Unfortunately, it doesn’t fare so well on the tarmac; the ride is bouncy on any kind of rough road surface and there is way too much roll through the corners. I thought the whole point of a crossover was meant to be that it drives like a hatchback.
All in all the Compass is not a bad effort; it’s certainly an improvement on the previous model. I really don’t think that it is quite good enough though; it doesn’t have the drivability of the Nissan Qashqai and it lacks the prestige of the two wheel drive Land Rover Freelander. Chrysler, Jeep’s parent company, has now merged with Fiat and the Compass will be replaced next year by an all new Fiat based model. My concern is that the Compass is serving to downgrade the Jeep name, a global brand that has been over sixty years in the making. General motors made a similar mistake when they handed the blue collar icon of the Chevrolet brand to some sad little cars from Korea – remember Daewoo? Rather than using the Jeep brand to add kudos to a Fiat, perhaps Chrysler should concentrate on producing a car good enough to add kudos to the Jeep brand.
Car tested Jeep Compass 2.2 CRD 4×4 £23,595 OTR